GAMES – ONE OF THE BEST COMMUNICATION TOOLS OF 2022
10 REASONS WHY GAMES ARE THE BEST MEDIUM TO ATTRACT ATTENTION
Are you looking for a new exciting way to reach more people? Do you want to really catch everyone’s attention? Do you need a new idea for your next marketing project?
Here are ten reasons why a video game is the best communication tool for you to reach your marketing goals – and why producing a game with Blindflug Studios is one of the best courses of action.
Explained with the example of Democratia – The Isle of Five, the mobile game we created together with the think tank Avenir Suisse.
1. GET THE BEST ENGAGEMENT
You’re struggling with keeping people’s attention with a two minute video or one page of text? The engagement time of a game is much higher compared to other classic multimedia campaigns.
Games produced by Blindflug Studios like Democratia have an engagement time from 25 minutes to 3 hours per user.
2. GAMES ARE PLAYABLE ANYTIME AND ANYWHERE
Gaming on your mobile phone is possible everywhere no matter the time. Games don’t suffer from the uncertain circumstances of the pandemic. For a game project you don’t have to consider event regulations or mask-rules.
Democratia was released in the middle of the pandemic in the summer of 2020. As a mobile game, it was still able to reach thousands of people in their home.
3. GAMES DELIVER YOUR MESSAGE AS AN EXPERIENCE
Games are a great marketing tool to tell your message as an interactive story. They let players immerse themselves in your brand’s vision and engage with it in playful, entertaining new ways.
Democratia transforms a complex topic like the Swiss political system and its interconnections into an immersive, interactive experience that is easier to understand.
4. REACH A WIDER AUDIENCE
Games are the biggest medium of our times, and not only with younger generations under 40. Nowadays, people from all kinds of social backgrounds and almost as many women as men play games. Smartphones make it possible that everyone has a gaming machine in their pockets.
Games also work very well as an educational tool if you want to bring your campaign into schools. Democratia was downloaded around 6’000 times for school classes.
5. GET MORE ATTENTION VIA NEWS MEDIA
Games are a good tool for an earned media strategy. A unique Swiss game project can attract more media attention than any other traditional marketing campaign, which in turn lets you reach more people with your message.
For Democratia we had articles and segments in 20min, Blick, SRF News, SRF Tagesschau, Computer Bild, SRF Digital Podcast and Digitec Podcast.
6. USE TWITCH TO YOUR ADVANTAGE
Twitch is a streaming platform which is quickly becoming one of the most important entertainment sites. Not many Swiss firms are making use of the untapped potential of it yet, but with a game from us you can be one of the first ones.
A multiplayer game like Democratia is a perfect fit for a fun streaming event with interesting discussions involving the audience in the live chat.
7. USE THE GAME AS A STARTING POINT FOR OTHER ACTIVITIES
There is still the possibility of combining the game project with in-person or online events.
For Democratia we held an interactive panel at the Kosmos Kulturhaus with five Swiss politicians, and Avenir Suisse organised its own event inviting politicians to play the game together.
8. GET AWARD RECOGNITION
Blindflug Studios projects can even get you more attention by winning awards!
Democratia received several awards and nominations, including:
9. REDISCOVER YOUR FIRM’S PHILOSOPHY
Developing a game with us is a great opportunity for you to involve your team for an exciting new challenge. Rediscover your firm’s brand from a new perspective!
Avenir Suisse was closely involved in the creative process and contributed the theoretical political background for Democratia.
10. GET INTERNATIONAL
Expect spillover effects in other markets, because all our projects are played by people all over the world. Mobile games are a good tool to get international reach because they are easily available on the app stores for a worldwide market.
Democratia was officially downloaded around 50’000 times by non-Swiss users. A pirated version of the game was even downloaded 65’000 times in China.
DO YOU HAVE AN IDEA FOR A PROJECT?
We are your team if you need a game!
CONTACT US!
A selection of companies we collaborated with:
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Blindflug Studios AG
Fabrikstrasse 54
Zürich 8005
Switzerland
Tax number: CHE-155.657.233